Google Ads management
Paid acquisition measured on booked consultations
Paid acquisition measured on real booked consultations, not platform conversions.
What we usually find
The account reports forty conversions. Reception remembers eleven calls. Both numbers are honestly produced, and the gap between them is where the budget goes.
Underneath it, usually: conversion actions counting page views, a campaign type nobody chose deliberately, and search terms buying browsers at the price of buyers.
The work
What we actually do
The account is the last thing we touch, not the first.
- 01
Validate every lead against the CRM before judging any campaign.
- 02
Rebuild conversion tracking so the account optimises toward consultations that happened rather than forms that opened.
- 03
Separate the searches that book from the searches that browse, and stop paying the same price for both.
- 04
Handle the policy categories that get aesthetics accounts suspended, before they get the account suspended.
- 05
Report monthly on cost per validated lead — one number, and you can check it against your own diary.
Proof
One figure, not a wall of them
4×
Reduction in cost per validated lead for a multi-location client across three metros, after rebuilding measurement and reviving paused Search campaigns.
Verify before publication
What happens first
Read-only access to the account and a conversation with whoever answers the phone. Those two together tell us more in an hour than a month of reporting will.
If the account is fundamentally sound and the problem is downstream — the site, the response time, the follow-up — that is what the audit will say.
Start here
Tell us what is not working
A few lines about the situation is enough to begin. If we are not the right people for it, we will say so.