A small agency that reads the account first

We work with permanent makeup, scalp micropigmentation and aesthetics clinics, and nothing else. That is a commercial decision as much as a principled one: the second clinic you work with in a vertical is dramatically cheaper to help than the first, and the client is the one who benefits from that.

It also means we recognise the patterns quickly. The gap between reported conversions and booked consultations, the treatment page that answers every question except the one people are actually asking, the account suspended for a policy nobody read — these are not mysteries in this vertical, they are the standard failure modes.

Most owners we speak to have paid an agency for a report they could not act on. The report was not dishonest; it just measured the things that are easy to measure and left the important question — did this produce consultations — unanswered.

We start with the account and the CRM, and we tell you which of the two is lying before we propose anything. Sometimes the answer is that nothing needs buying from us, and that conversation is shorter and less profitable and we have it anyway.

We do not publish client faces, before-and-after imagery, or client names without written consent. We do not invent figures for a case study, which is why this site has three of them rather than twelve.

We do not take on clinics we cannot help. If your problem is capacity rather than acquisition, more leads will make things worse, and we will say so.